The natural latex rubber used in our mattresses is derived from the sap of the rubber tree, while memory foam is a chemically produced synthetic petroleum product. Natural latex is safer for people with chemical sensitivities, is more durable, and normally outlasts memory foam. Most people find natural latex more comfortable as memory foam does not circulate heat effectively and has a sinking feeling. The latex in our various mattresses are breathable, resilient and conforming for the best night’s sleep possible.